Fry's Stores Add 32GB, 64GB and 128GB Ridata Ultra-S Plus MLC SSD
Affordable Drives Offer Fast Read Speeds and Reliability

/Hardware and Peripherals News Articles/ - Diamond Bar, CA, August 28, 2008 - Advanced Media, Inc., is a manufacturer and marketer of the popular Ridata brand of recordable DVD media, electronic storage products, and digital media accessories. The company announced today that its Ridata Ultra-S Plus Series of Solid State Drives (SSD) are now available at Fry's Electronics. Ultra-S Plus MLC SSD's feature a Multi-Level Cell (MLC) SATA configuration for fast read and write speeds plus larger storage capacities.

"We are pleased Fry's is expanding their retail selection of Ridata SSD's for laptops and other mobile computing devices. The Ridata Ultra-S Plus MLC SSD is an affordable alternative to Hard Disk Drives (HDD). SSD drives offer many benefits for notebooks. Cool and silent running, low battery usage, fast data access, dependable performance and resistance to temperature, shock, vibration and humidity make SSD ideal for mobile computing," remarked Harvey Liu, Advanced Media President.

Data Integrity
Featuring no moving parts, Ridata SSD's are resistant to vibration, shock, humidity and temperature extremes. They are very reliable with up to 1,000,000 hours Mean Time Between Failures (MTBF). Data integrity is ensured by static wear leveling and Reed-Solomon ECC (8bit BCH). With SMART features and write endurance cycle (P/E) up to 1,000,000 times (depending on capacity used), the Ridata SSD drive keeps data safe and secure.

Technology
The Ridata 32, 64 GB and 128 GB Ridata Ultra-S Plus MLC stores two bits of data per cell, providing consistent, fast performance and extremely low-power consumption. Its lightweight is ideal for the performance-driven and rugged environments that laptops and other mobile computing devices experience. Laptop compatibility is ensured by a traditional Serial ATA (SATA) connection with 7-pin signal segment and 15-pin power segment.

Performance
User time on a laptop or other mobile computing application is dramatically extended, due to the drive's low-five-volt power consumption. With no mechanical parts, low battery usage and minimal heat generation the Ridata SSD
Drive is a natural alternative for a greener environment. Meeting bus interface industry standard Serial ATA (SATA) ensures no host compatibility or upgrading issues. The Ridata SSD offers reliable temperature (0 to 70C) resistance, assuring long-lasting data storage.

Availability
All capacities of the Ridata Ultra-S Plus SSD Series MLC are now available at Fry's. Visit http://www.ritekusa.com or www.frys.com for more product information and retail availability.

2008 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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Barbara Stracner
Antarra Communications
Associate
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USA 92841
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