Applica & Ação Informática Announce Strategic Reseller Agreement to Deliver Applica's Products & Applications Throughout Brazil, Argentina, Uruguay, Chile and Colombia
Applica, a multi-user company and Ação Informática, a leading Brazilian Distributor, announced the signing of an exclusive reseller agreement for Applica's thin client business. Under the agreement, Ação Informática will act as master distributor for Applica Inc.


    /Hardware and Peripherals News Articles/ - BURBANK, CA, August 17, 2008 - With over 20 years of experience in IT solutions and one policy who bring competitiveness and growth to their clients, Ação Informática is recognized as a major distributor IBM and Oracle in South America. The company is also certified partner in SUSE, Red Hat, Oracle, 3Com among others. The diversity of solutions is a key for earned value management and Applica will be offered as part of Ação Informatica's products portifolio.

Lucio Fayh, Applica's Country Manager in Latin Am rica, commented, "We chose Ação Informática as a partner because they offer more than simply being distributor of our products. After all, we don't just sell products... We offer a deep technical understanding of our software and hardware that enables us to provide real solutions and Ação offers the same commitment and has proved it time and again".

Server based computing solutions were, until now, only feasible for larger companies. However, changes in the market have made SBC more affordable for smaller businesses and open the door to a whole new market. Today in Brazil, we have both small and large businesses using our SBC solutions.

Enio Issa, President of Operations for Ação Group commented, "We needed a dynamic solution to assist the mobility and SBC needs of our customers. We saw an excellent opportunity for Applica to add real value to our company. We have been completely satisfied with their products".

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